Give To Get rebranded to redefine the social experience category 

Give To Get Case Study

The Organization—Give To Get, a 20 year old, Los Angeles- and London-based social impact and experiential agency for corporates and nonprofits, alike.

The Challenge—Give To get wanted to grow nationally, to overcome its perception as disparate group focused on tactical events run out of corporate Human Resource departments.

The Insight—The power of branding to simply transform a business. Based on our analysis we learned that Give To Get could, once transformed, harness its legacy to guide its future as a focused, high-visibility branded business that moves clients beyond corporate “do-gooding” and unleashes the power of brands and people to create measurable social impact.

The 4Cs Shift—We applied our 4Cs discipline to reimagine:

  1. Conversation: Shift the focus from event management to a new, measurable triple bottom line—making the talent, the brand and the world better.
  2. Clarity: Empower Give To Get to define, develop and deploy people and campaigns that set purpose in motion, tapping into millennials and GenZ who demand social activity for good.
  3. Currency: Facilitate the deep human desire to create long lasting social change in a world in which purpose is taking center stage.
  4. Culture: Coalesce brand and talent by giving them a clear mandate and goals to set purpose in motion.

The Result—Give To Get is busy transforming in 2019, using the new brand to fuel client recruitment, retention, loyalty and growth.

The Services Performed—

  1. Market Research: Qualitative and quantitative research / Stakeholder interviews and management
  2. Brand Strategy: Brand platform / Partnership and co-branding strategy
  3. Naming: Naming / Trademarking 
  4. Brand Messaging: Messaging strategy / Messaging Matrix / Copy writing
  5. Brand Design: Logo and identity design / Digital UE and UI / Print design / Photography 
  6. Implementation: Launch

Logo & Tagline

GTG_logo_multicolor-1

The new signature is inspired by the virtuous circle in social purpose.

Logo Options

GTG_logooptions-2

Logo options deliver flexibility for Give To Get's brand applications

Logo Animation

GTG_animation_short_v3 copy

This animation capture the new brand spirit in the wild!

Brand Applications

3-BrandApplications-2

Detailed guidelines help Give To Get correctly use it's new brand name and stay on message

Flyer

4-OnePager copy

We brought the brand to life with a useful sales flyer that captures Give To Get's brand promise.

Stationery

5-Stationery

We designed stationery that reflects the new brand colors andidentity.

PPT-Keynote Template

6-KeynoteTemplate

We created useful branded items for presentation including this customizable template.

Website

7-Website

The new website is designed to showcase how companies can deliver the best social purpose experiences.

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Ideon's brand process was illuminating and landed us on ground that is uniquely Give To Get's. They are pros and can make you look like a genius!
Grady Lee, CEO & Co-Founder of Give To Get