Give To Get rebranded to redefine the social experience category
Give To Get Case Study
The Organization—Give To Get, a 20 year old, Los Angeles- and London-based social impact and experiential agency for corporates and nonprofits, alike.
The Challenge—Give To get wanted to grow nationally, to overcome its perception as disparate group focused on tactical events run out of corporate Human Resource departments.
The Insight—The power of branding to simply transform a business. Based on our analysis we learned that Give To Get could, once transformed, harness its legacy to guide its future as a focused, high-visibility branded business that moves clients beyond corporate “do-gooding” and unleashes the power of brands and people to create measurable social impact.
The 4Cs Shift—We applied our 4Cs discipline to reimagine:
Conversation: Shift the focus from event management to a new, measurable triple bottom line—making the talent, the brand and the world better.
Clarity: Empower Give To Get to define, develop and deploy people and campaigns that set purpose in motion, tapping into millennials and GenZ who demand social activity for good.
Currency: Facilitate the deep human desire to create long lasting social change in a world in which purpose is taking center stage.
Culture: Coalesce brand and talent by giving them a clear mandate and goals to set purpose in motion.
The Result—Give To Get is busy transforming in 2019, using the new brand to fuel client recruitment, retention, loyalty and growth.
The Services Performed—
Market Research: Qualitative and quantitative research / Stakeholder interviews and management
Brand Strategy: Brand platform / Partnership and co-branding strategy