Equivico branded to answer a call for more democratic capitalism.
Equivico Case Study
The Organization—Equivico is the new impact finance firm from NCRC. Equivico is a new impact finance firm from the National Community Reinvestment Coalition, our nation’s most influential banking advocacy group comprised of over 600 community development organizations with a strong presence across low- and medium-income communities. NCRC champions fairness and fights discrimination in banking, housing and business.
Challenge—To launch a complex business positioning it as the single player in increasing access to capital to underserved communities, small businesses and entrepreneurs.
Insight—The power of branding to rapidly establish a new financial concept. Based on our discovery we learned NCRC was ready to fast track market comprehension of a new idea in finance and use branding to define this unprecedented business for the financial markets and end-users alike.
Conversation—Establish a new conversation to help make democratic capitalism real.
Clarity—Position Equivico uniquely to align institutional capital with social impact.
Currency—Position Equivico as the only organization (and a force to reckon with) able to leverage the financial markets to foster wealth distribution (%Wealth distribution)
Culture—Help embed the brand strategy, visual and verbal identity with brand applications as a roadmap for internal and external consistency and immediate successes.
Result— Equivico is starting to transform how the financial markets understand and invest in low- and middle-income businesses and communities.
The Services Performed—
Market Research: Stakeholder interviews and management