Idealog® is a monthly take on the hottest topics in branding, business and culture. Eidos® is a monthly deep-dive into persistent brand challenges and solutions.
A debacle over a Greenpeace ad by UK food retailer Iceland late last year made it clear that the conventional gatekeeper...
Huge multinational corporations that dominate our consumer brand markets have long created the illusion of choice. The t...
Want your brand to go viral? How about a wildly memorable publicity stunt? As we commemorate the 80th anniversary of the...
Roman emperors wore robes colored purple with a dye made by painstakingly gathering mucus from thousands of sea snails, ...
Nike is the latest brand to attract political controversy by featuring Colin Kaepernick in ads celebrating 20 years of i...
Brands are missing a trick when it comes to aging consumers. Most brands could justifiably be accused of elder neglect. ...
Whole Foods is in trouble after its acquisition last August by Amazon. Customers and market experts are indicating its c...
June brought the tragic loss of two pioneers who brought a populist sense of accessibility to goods that traditionally c...
Branding involves the art of making something as attractive as possible, and packaging is key. But it can quickly stray ...
Christmas and Mother’s Day have been boosting retail sales for decades. But now there’s a plethora of other celebratory ...
More and more brands are employing a deliberately snide tone these days, not only to dis their competitors, but even rib...
With Amazon determined to airlift your shopping to you by drone in the near future, and the death-knell of the conventio...
Brands dream of having a name or concept rise to the prominence of the #MeToo movement—the Silence Breakers who made it ...
It seems like we’re caught in an endless sequence of natural disasters, and while it’s a delicate matter to be consideri...
The much-discussed gig economy isn’t just for “creatives” and IT experts any more—everyone should Join the Party! Those ...
Consumers are increasingly looking to brands, including pop stars, to drive effective social change when governments can...
It’s tough for brands out there in cyberspace, where every move, every minute, seems vulnerable to catastrophic social m...
When bad service meets social media, brands crash fast, which is all too visible right now with US airlines. United is d...
Brands traditionally shy away from politics, but a new US president has brought so many turbulent opportunities, many ma...
With a new year and big changes on the horizon, companies might be considering a rebrand. But a review of 2016’s rebrand...
More than ever, brand is another word for trust. A drop in trust diminishes the brand, and customer confidence is like m...
What if the success of your brand depends, in part, on another brand? No matter how tight the relationship might seem, i...
Big companies looking to hitch a ride on hot trends often break out the checkbook, like Microsoft’s acquisition of Linke...
Attracting new customers with a change in business direction can be great for sales; alienating a large swath of existin...
On Earth Day, many companies will be patting themselves on the back for their achievements and commitments around sustai...
As companies profit from sharing data in previously unimaginable ways, brands need to establish trust with their custome...
The #oscarssowhite controversy and threatened boycott of the Academy Awards over lack of racial diversity is the latest ...
With a slow start to the traditionally vigorous Holiday consumer spending season, several brands are distinguishing them...
Brands got a gift from the product-placement gods this week as Doc and Marty McFly come alive again in 2015, bringing wi...
Staying ahead of media trends means being ready for anything to change—even the aspect ratio in which your visual conten...
Summer festival season offers brands delicious opportunities to push product to a tightly-packed millennial demographic ...
This year’s women’s World Cup final was watched by 23 million in the U.S. alone, generating an estimated 9 billion (yes,...
Our vision of The Future—shiny, new and engagingly persuasive—is increasingly defined by the silver screen. From the pre...
"No country can go un-branded,” says Vulture Magazine, playfully rating each nation solely on its pavilion at the Venice...
HBO has entered a pitched battle with viewers of Game of Thrones over how they get access to their fix of sex and swordp...
