Idealog® is a monthly take on the hottest topics in branding, business and culture. Eidos® is a monthly deep-dive into persistent brand challenges and solutions.
Three hundred years after the British ‘Gin Craze’ of the first half of the 18th Century, the world of liquor consumptio...
No doubt, diversity is not just the right thing to do but the right thing to do for effective brand stewardship. A recen...
A debacle over a Greenpeace ad by UK food retailer Iceland late last year made it clear that the conventional gatekeeper...
Huge multinational corporations that dominate our consumer brand markets have long created the illusion of choice. The t...
In the past decade, the banks deemed “too big to fail” have given the distinct impression that it’s business as usual—th...
Brands are missing a trick when it comes to aging consumers. Most brands could justifiably be accused of elder neglect. ...
The debate on the cause of devastating forest fires in California rages. A rising level of disgust about plastic waste, ...
Whole Foods is in trouble after its acquisition last August by Amazon. Customers and market experts are indicating its c...
June brought the tragic loss of two pioneers who brought a populist sense of accessibility to goods that traditionally c...
Branding involves the art of making something as attractive as possible, and packaging is key. But it can quickly stray ...
The future of the behemoth ad agency seems in doubt, lately. It’s not only that the shock departure of WPP’s founder and...
A version of this article was published by Healthcare Business Today.
With Amazon determined to airlift your shopping to you by drone in the near future, and the death-knell of the conventio...
“Because it is my name! Because I cannot have another in my life!”
This article was first published by the American Society of Association Executives.
It seems like we’re caught in an endless sequence of natural disasters, and while it’s a delicate matter to be consideri...
The much-discussed gig economy isn’t just for “creatives” and IT experts any more—everyone should Join the Party! Those ...
Consumers are increasingly looking to brands, including pop stars, to drive effective social change when governments can...
It’s tough for brands out there in cyberspace, where every move, every minute, seems vulnerable to catastrophic social m...
When bad service meets social media, brands crash fast, which is all too visible right now with US airlines. United is d...
Brands traditionally shy away from politics, but a new US president has brought so many turbulent opportunities, many ma...
Unsuspecting Angelinos awoke New Year’s Day to find their iconic “Hollywood” sign altered to read “Hollyweed.” Amidst th...
With a new year and big changes on the horizon, companies might be considering a rebrand. But a review of 2016’s rebrand...
This article was first published by ClickZ.
What if the success of your brand depends, in part, on another brand? No matter how tight the relationship might seem, i...
Big companies looking to hitch a ride on hot trends often break out the checkbook, like Microsoft’s acquisition of Linke...
Attracting new customers with a change in business direction can be great for sales; alienating a large swath of existin...
A version of this article originally appeared in AdWeek.
Brands got a gift from the product-placement gods this week as Doc and Marty McFly come alive again in 2015, bringing wi...
Building a tribe around your brand requires a chief brand officer. Sure your CMO can broadcast your message, but the pla...
