New

WORK

Big steps for branding.

Work spans research, branding, messaging, design, activation of websites, signage and digital installations.

Branding Design

BMG Money

From What to Why: Brand a new financial service to deliver affordable and responsible loans to public sector employees in the U.S.

1 min read

Branding Finance

Accion

Creating a “Why” Brand for the world’s most influential financial inclusion organization.

2 min read

Activation Naming

Naturopathica

Packaging and brand design for a New York City-based holistic beauty company to propel growth and company acquisition

2 min read

Branding Design

Hitachi

Leveraging Brand Equity to claim new Market Space for the Leader in Hard Disk Manufacturing

2 min read

Strategy Activation

Equivico

Brand identity of one of the newest impact investing firm as the go-to solution for venture capitalists and small business owners alike.

1 min read

Strategy Activation

Citi Salutes

Brand Identity and “Why” Branding for the Corporate Finance Giant which helps veteran entrepreneurs access small business opportunities

1 min read

Branding Design

Home Matters

The National Neighborworks Association came to Ideon with the goal to make access to a home and all its benefits a national conversation.

2 min read

Branding Design

Ernst & Young

Creating a new Why brand for one of the “Big Four” Professional Services Firms’ monster transaction division

1 min read