Activation Naming Naturopathica Packaging and brand design for a New York City-based holistic beauty company to propel growth and company acquisition 2 min read
Branding Activation United Healthcare Transforming the world’s largest healthcare insurance brand through innovative Why brand design, repositioning, and implementation. 2 min read
Branding Activation Parker Health Group From What to Why: Rebranding an NJ old-aging service home to transform perceptions of aging services in America. 1 min read
Strategy Activation Equivico Brand identity of one of the newest impact investing firm as the go-to solution for venture capitalists and small business owners alike. 1 min read
Branding Activation MetLife A new brand identity transforms one of the world’s largest insurance providers into a “Why” leader in impact and social responsibility 1 min read
Strategy Activation Citi Salutes Brand Identity and “Why” Branding for the Corporate Finance Giant which helps veteran entrepreneurs access small business opportunities 1 min read
Branding Activation IEG Repositioning a 30-year-old USA “What” brand into a world class “Why” specialist sponsorship valuation consultancy. 1 min read
Business Activation Pearson Education From a What to Why brand: A Leading education publisher gets a new, digitally focused brand for 21st century growth 2 min read