WORK

Is your brand transforming your business?

Here are some brands we helped get there.

Parker: Changing the Conversation on Aging

The Francis E. Parker Memorial Home, a 110-year old aging services provider with six campuses in New Jersey came to Ideo...

By Ideon

Hitachi Capital: Transforming Trade Finance

Hitachi Capital America Corp., a global trade finance leader, wanted to create a compelling story about an innovative pr...

By Ideon

Leroy Merlin: Driving Visibility

Leroy Merlin Italia, its French parent ADEO, (a global brick and mortar DIY retailer powerhouse) and their global leader...

By Ideon

EDC: Blending Value

New York City’s Economic Development Corporation wanted to name, brand and run a new desk that signaled true commitment ...

By Ideon

ILA: Championing Literacy

The International Reading Association wanted literacy to become recognized as an urgent global challenge in 2015—and to ...

By Ideon

Freelancers Union: Strengthening Structure

Freelancers Union faced numerous brand challenges and opportunities as it headed into the new decade. Many, such as bran...

By Ideon

Union Settlement: Empowering Harlem

Union Settlement Association, a historically active advocate for its neighbors, has been empowering East Harlem since 18...

By Ideon

MetLife: Making Impact

MetLife, the global insurer, has developed an impressively diverse range of corporate social responsibility initiatives ...

By Ideon

Citi Salutes: Inspiring Veterans

Citi responded to the news that an estimated one million service members will transition out of the USA military in the ...

By Ideon

Home Matters: Redefining Home

The National Neighborworks Association, one of the Housing and Community Development industry’s main advocacy organizati...

By Ideon

United Healthcare: Launching an Advocate

United Healthcare wanted a new internal brand story and value proposition to align around and launch to their key B2B cl...

By Ideon

Ernst & Young: Articulating Purpose

EY’s Transaction Advisory Services asked Ideon to build brand awareness around its high-growth deal-making strategy and ...

By Ideon

D'Agostino: Refreshing Focus

D’Agostino Supermarkets, the 100-year-old family-owned New York City grocer with a scrappy yet sophisticated New York he...

By Ideon

Watson Adventures: Hunting Culture

Watson Adventures wanted the company’s brand and digital presence to stand out nationally against all rivals. The main c...

By Ideon

IEG: Engaging Sponsorship

IEG, pioneer and standard-setter in the sponsorship industry was determined to regain its prior leadership position, hav...

By Ideon

Pearson Education: Raising Exposure

One of the largest education publishers wanted to understand the competitive landscape as it relates to their current an...

By Ideon

Accion: Inspiring Entrepeneurs

Accion, a global microfinance leader wanted to reach more borrowers by forging stronger lending ties to small US entrepr...

By Ideon

Naturopathica: Crystalizing Impressions

Naturopathica, a Hamptons NY-based luxury spa and natural beauty company wanted to grow relevance and share of mind and ...

By Ideon

Hitachi: Finding Identity

Hitachi, the multibillion-dollar global technology consumer packaged goods company required a new brand 3.0 positioning ...

By Ideon

Virgin Atlantic Airways: Developing a Dialog

Virgin Atlantic Airways, a savvy British-owned, iconic lovemark brand with a large footprint in the UK and EU but with a...

By Ideon