WORK

Is your brand transforming your business?

Here are some brands we helped get there.

Parker: Making Aging Services Human and Desirable

The Organization—The Francis E. Parker Memorial Home, a 110-year old aging services provider established by members of t...

By Ideon

Hitachi Capital: Transforming Trade Finance

Hitachi Capital America Corp., a global trade finance leader, wanted to create a compelling story about an innovative pr...

By Ideon

Leroy Merlin: Invigorating DIY Retail Experiences

The Company—Leroy Merlin, a French headquartered home improvement and gardening retailer serving several countries in Eu...

By Ideon

EDC: Shaking Up a City Bureacracy

The Enterprise—The Center for Economic Transformation (CET) at New York City’s Economic Development Corporation’s (NYC E...

By Ideon

ILA: Solving for Global Literacy

The Organization—The International Reading Association, now known as The International Literacy Association (ILA), is a ...

By Ideon

Freelancers Union: Instigating a Gig Economy Movement

The Organization—Freelancers Union (FU) is a nonprofit promoting the interests of independent workers through advocacy, ...

By Ideon

Union Settlement: Upping the Community’s Ante in East Harlem

The Organization—Comprising 8 communities passionately supporting underserved residents of East Harlem, Union Settlement...

By Ideon

MetLife: Humanizing the Face of a Corporation

The Company—MetLife is among the largest global providers of insurance, annuities, and employee benefit programs, with 9...

By Ideon

Citi Salutes: Using Corporate Clout to Serve Deserving Veterans

The Company—Citi is the consumer division of the financial services multinational, Citigroup. The Challenge—Establish a ...

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Home Matters: Revisiting a New Community Truth Re: Housing

The Organization—The National NeighborWorks® Association (NNWA) unites housing and community development practitioners t...

By Ideon

United Healthcare: Uncovering Jewels of Truth

The Company—UnitedHealthcare is one of the largest Fortune 100 healthcare insurance brands, with services augmented by O...

By Ideon

Ernst & Young: Playing Big in an M&A Market of Opportunity

The Company—EY is a multinational professional services firm headquartered in London, England, one of the largest profes...

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D'Agostino: Reclaiming a Rightful Retail Space

The Company—D’Agostino Supermarkets, the 100-year-old family-owned Italian grocer based in New York City. At its peak in...

By Ideon

Watson Adventures: Winning With a Wink

The Company—Watson Adventures is a pioneer in the scavenger hunt industry and whose hunts are characterized by an unique...

By Ideon

IEG: Assessing Fair Value for Sponsorships

The Company—IEG is the global leader in sponsorship valuation and measurement solutions. Thirty years ago, it created th...

By Ideon

Pearson Education: Envisioning Learning as the Keys to Life

The Company—Pearson Education is a British-owned education publishing and assessment service to schools and corporations...

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Accion: Reframing the Parameters of an Entrenched Brand

The Organization—Accion, a well-respected leader in global and domestic microfinance, headquartered in Boston with a num...

By Ideon

Naturopathica: Reframing the Future of Beauty

The Company—Naturopathica, a Hamptons and NYC-based luxury spa and holistic beauty company with a simple mission to educ...

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Hitachi GST: Leveraging Brand Equity to Claim New Market Space

The Company—Hitachi Global Storage Technologies (GST), part of the Hitachi global empire since a January 6, 2003 merger ...

By Ideon

Virgin Atlantic Airways: Reaching Beyond the Cabin for Answers

The Company—A savvy British-owned, iconic airline with a large footprint in the UK and Europe but with a small fighter-b...

By Ideon